Vitamin Mask Launch APAC

Formulated with a proprietary blend, including a complex of 12 Vitamins,
 Aloe Vera, Jeju Sea Salt and Jeju Rice Extract

Asia Pacific, August 6, 2020 – Premier global nutrition company, Herbalife, today unveiled its new Vitamin Mask series for 13 markets in Asia Pacific, including Australia, Cambodia, Hong Kong, Indonesia, Japan, Macau, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, and Thailand.

As a new addition to the Company’s outer nutrition range of products, Herbalife Vitamin Mask series comprises sheet masks in three variants – Moisturizing, Brightening and Firming – to cater to different skin needs. Each mask is formulated with a unique proprietary vitamin blend, including a complex of 12 Vitamins, Aloe Vera, Jeju Sea Salt and Jeju Rice Extract, to help consumers achieve beautiful, healthy skin.

Vitamins are a natural constituent of human skin and are part of the system that protects the skin from environmental stressors. Through Herbalife’s Vitamin Mask, consumers in Asia Pacific can experience long-lasting skin moisturization, improved skin elasticity and enhanced skin radiance.

Formulated with a proprietary blend of triple hyaluronic acid, hydrolyzed avocado protein and Centella Asiatica Extract, the mask provides a moisturizing effect that lasts throughout the day, leaving our skin looking more hydrated, dewy and softer.

In an efficacy study, 90% of the subjects indicated that their skin felt more hydrated and softer after just one use of the Moisturizing Vitamin Mask.

The Brightening Vitamin Mask is formulated for consumers with normal or dull skin who want an extra boost of radiance. Enriched with Vita-Glow Complex – a proprietary blend of Niacinamide, Adenosine, Pearles Rosée and Omija Peptide – the mask helps to support skin radiance and brightness.

For those with normal, dry or rough skin texture, the Firming Vitamin Mask helps with skin firming and nourishment. It is a serum-rich mask with Vita-Lift Complex - a proprietary blend of Niacinamide, Adenosine, Lupin Seed and Black Ginseng Extract. Like the Brightening Vitamin Mask, the Firming Vitamin Mask supports skin firming and elasticity while providing the hydration that our skin needs.

The Herbalife Vitamin Mask series will be made available in selected markets across Asia Pacific starting from early August this year, and will be rolled out progressively in the additional Asia Pacific markets by the second quarter of 2021.

Herbalife is a global company that has been changing people's lives with great nutrition products and a proven business opportunity for its independent distributors since 1980. The Company offers high-quality, science-backed products, sold in over 90 countries by entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the Company’s global campaign to eradicate hunger, Herbalife is also committed to bringing nutrition and education to communities around the world.

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